Prove it with Pictures: Building an Audience that Cares about You

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After all, it's called "giving" a speech! The earlier you make that apparent, the sooner listeners will see you as someone who's speaking for their benefit. That realization confers instant credibility. Establish your credentials.

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Your bona fides are legitimate and necessary adjuncts to your concern for your listeners. If you've been a structural engineer for 30 years, the audience needs to hear that before you discuss the changes that will take place along this highway corridor.

1. When in Doubt, Tweet More Often

If you don't hold a Ph. That credential may be equally valuable in their minds. Note, incidentally, that this item is third in the list, not second. Mentioning your credentials directly after your name and title can seem arrogant. And anyway, it's better to get right to telling the audience how they can benefit from what you're about to say. Live in your audience's world. You've already mentioned to listeners why what you're talking about matters to them. Now, demonstrate it in every aspect of your talk. What I mean by that is: at every opportunity, relate what you say to the audience's experiences.

It's far too easy to climb into the cocoon of your knowledge instead, never coming come out again! One of my longstanding clients at The Genard Method is a scientist who probably gives 50 speeches a year. In one of our coaching sessions, I learned that an upcoming talk would be to a group of IT professionals. So I asked him, "Why can you say, right after you introduce yourself, that will interest them in your topic.

Another essential way you can live in your audience's world is to remind them that you know they're there. Say things like this: "Isn't this something that you see in your industry? Streamline and effectively scale monitoring and engagement efforts with a unified inbox.

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Not only does a higher follower count mean more influence in your industry, but also signals that your audience, leads and customers are interested in your content. According to social media statistics , nearly half of all marketers cite Twitter as their go-to network for engaging with customers.

Fast-moving and so simple to use, Twitter is arguably the easiest social following to grow from scratch. No bots, no spammy tactics.

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Just eight actionable steps you can take ASAP to attract valuable, flesh-and-blood followers. Some brands tweet as often as 15 or 20 times per day, though, so context and competitive analysis are important here. But given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved.

The key is to not only promote yourself. The good news? The possibilities for filling up your content calendar are seemingly endless. Tweets from your followers. Relevant industry articles. Buzzworthy stats.

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Breaking news. Personal updates. The list goes on and on. This effectively allows you to attract new followers around the clock. While these numbers might vary depending on your time zone and audience, timing your tweets can help your account gain some much-needed exposure. Ideally, brands should schedule tweets to hit the times where users are more active and tweet in real-time at intervals throughout the day as well.

Not sure of when you should Tweet? As you probably know, tweets containing visual content receive more likes, shares and retweets than those without them. As such, brands should strive to couple their tweets with some sort of accompanying image.

Coupling your tweets with GIFs or memes has become common practice, as illustrated by Beardbrand :. This includes responding to comments, mentions, and messages. By interacting with customers through social media platforms you show them that you care. This step could go a long way in terms of building positive relationships with customers. Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers.

Stories are a big deal on Instagram. They let you share the moments of your day, without saving them to your profile. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from million in January to million in January Statista, Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience. The demand for mobile-friendly content across social media is rapidly increasing, and justifiably so.

Smartphones and social media are evolving side by side, and your brand should make sure to keep up.

‎Prove It with Pictures: Building an Audience that Cares about You (Unabridged) on Apple Books

And why not? People take their smartphones everywhere with them. If you want to be accessible, you have to keep mobile in mind. As you can see from these social media marketing statistics, different platforms can serve different purposes. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. Let us know in the comments below! Post Contents 1. Facebook is the Market Leader 3.